Blog Post Articles Template
Anthony Lee - Jan 01 2020
Blog Post Articles Template
What are Mattress Pocket Coils? A Beginner's Guide
As someone who has spent a lot of time researching and testing different types of mattresses, I can tell you that mattress pocket coils are a common feature in many high-quality mattresses. But what are they, exactly?
Essentially, pocket coils are individual springs that are encased in their own fabric pocket. Unlike traditional innerspring mattresses, where all the coils are connected, pocket coils work independently of one another. This means that when you move on one side of the bed, the coils on the other side won't be affected, which can help reduce motion transfer and provide a more comfortable sleeping experience.
One of the benefits of pocket coil mattresses is that they can offer a high level of support and contouring. Because each coil works independently, they can better conform to your body's shape and provide targeted support where you need it most. Additionally, pocket coils can help promote better airflow, which can help regulate your body temperature and keep you cool and comfortable throughout the night.
Understanding Mattress Pocket Coils
Pocket coils are a type of innerspring mattress that have individually wrapped coils. Each coil is enclosed in a fabric pocket, which allows it to move independently of the other coils. This means that when you lie down on a pocket coil mattress, only the coils that are directly under your body will compress, providing customized support.
Pocket coils are often used in high-end mattresses because of their ability to provide targeted support and minimize motion transfer. They are also more durable than traditional innerspring mattresses because the individual coils are less likely to wear out or lose their shape over time.
When shopping for a pocket coil mattress, it's important to consider the gauge of the coils. The gauge refers to the thickness of the wire used to make the coils. A lower gauge number (such as 12 or 13) indicates a thicker wire and a firmer mattress, while a higher gauge number (such as 15 or 16) indicates a thinner wire and a softer mattress.
Another factor to consider is the number of coils. More coils typically mean better support and a more durable mattress. However, it's important to keep in mind that a high coil count doesn't necessarily mean a better mattress. Other factors, such as the quality of the materials used and the construction of the mattress, are also important to consider.
Overall, pocket coil mattresses are a great choice for anyone looking for customized support and minimal motion transfer. With a wide range of options available, it's important to do your research and choose a mattress that meets your specific needs and preferences.
How Mattress Pocket Coils Work
Pocket coils are a type of innerspring mattress that uses individual coils wrapped in fabric pockets. The pocket coils are designed to move independently of each other, allowing for more targeted support and less motion transfer between sleep partners.
When pressure is applied to a pocket coil, it compresses and responds to the weight of the sleeper. This allows the coil to contour to the body, providing support where it's needed most. Because each coil is individually wrapped, they can move independently of each other, which means that when one coil is compressed, it doesn't affect the surrounding coils.
The pocket coil design also helps to reduce motion transfer, which can be especially helpful for couples who share a bed. When one partner moves, the coils underneath them will compress, but the surrounding coils won't be affected. This means that the other partner won't be disturbed by the movement.
Pocket coils come in different gauges, or thicknesses, which can affect the level of support provided. Thicker coils are generally more supportive, while thinner coils can be more flexible and contour to the body more easily. Some mattresses may also use different types of foam or padding layers on top of the pocket coils to provide additional comfort and support.
Overall, pocket coil mattresses are a popular choice for those who want a traditional innerspring feel with the added benefits of targeted support and reduced motion transfer.
Many companies spend lots of resources and effort to create a blog that supports their business, particularly the sales process. Yet many corporate bloggers complain that while blogs contain relevant information and attract visitors, they can’t track how their blog has influenced sales. Social media has raised customers’ expectations about the information they need before they purchase. If your blog content is relevant to prospects’ and customers’ needs before and after purchase and your products deliver on their promise, you can convert your blog into a sales machine.
3 cs of using your blog to sell
Content. Provide useful, educational and entertaining content. Present information based on your product offering and customers’ problems or needs.
Context. While your end goal is to sell, consider the context of your blog posts. Here, you’re a tour guide through your firm’s extended offering – not an auctioneer. Your job is to show readers how to use your firm’s products.
Commerce. Once you’ve given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here’s where many business blogs stop. Blog editors, familiar with their company’s e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don’t get me wrong. Some very small percentage of prospects will to go extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.
Ways to convert your traffic to sales
To make your blog an effective sales machine, integrate your product into your content in a way that doesn’t scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.
Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.
Showing making procedure is a good way to guarantee product quality
Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.
Get customer attention by clean visual and video
Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.
Article credit: Heidi Cohen (https://heidicohen.com/use-blog-to-sell/)